On this episode of the Park Leaders Show, guest co-host Phil Gaines, and Milward Simpson, Executor Director for the National Association of Interpretation, returns to discuss interpreters at parks.
While most interpretative services foster outdoor natural hobbies and interests, as Milward and Phil explain, the success of visitation must also reflect in data and revenue. As many parker ranges aspire, forming life-long connections with guests is an intellectual and financial end-goal; however, this shouldn’t deter park leaders from capturing data and viewing revenue generation outside program figures.
Furthermore, to improve interpretative services at the park, rangers should consider virtual programming, training, even podcasts in the implementation of audience expansion. Although technology can never replace experiential learning, the use of interpretation improvisation can help reach the next generation.
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