“The welcome station is where you are telling a visitor what to expect during the rest of their time with you.”
One of the most crucial touch points in any park experience is the welcome station. Welcome stations are not just a checkpoint or stops as you enter a park. They are an opportunity to make a memorable start to a visitor’s journey. Welcome stations are the first impression visitors get of a park. During our conversation, Phil Gaines and I explain how knowledgeable, engaged staff can make or break that experience.
Imagine arriving at a state park and being greeted by a ranger who’s genuinely enthusiastic and well-informed. That’s what we’re aiming for. This kind of interaction shapes visitors’ experiences. Effective welcome stations aren’t just about giving directions. They’re about managing capacity, educating visitors on rules, and representing the entire park system. Proper training and communication are key.
Pre-shift meetings are crucial to ensure consistent experiences for customers and students at the welcome station. They equip welcome station staff with the latest info, ensuring safety, efficiency, and courtesy. Disney does it, and so should parks.
It’s not just about creating a role for a welcome station employee; it’s about their purpose. Creating positive interactions and being the friendly face of the park sets the tone for an unforgettable visit. Make sure to listen to this conversation between Phil and I for more ways to have an effective welcome station.
Resources
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Facebook – https://www.facebook.com/theparkleaders/
Key Moments
05:58 First Impressions Matter at Parks
10:41 The Importance of Welcome Station Staff
16:34 Understanding Role vs. Purpose
19:06 Optimizing Park Efficiency
21:41 Importance of Face Time with Park Rangers
24:57 Pre-Shift Meetings at Welcome stations