In this episode of the Park Leaders Show, Phil Gaines, retired Director of South Carolina State Parks, returns to discuss the funnier side of visitor reviews.
While some low-star reviews are unwarranted, as Jody and Phil explain, they can also provide a unique perspective. Sometimes, a new visitor question or a trite online review can reflect ignorance, even humor; however, the key is considering the context.
For instance, when a tourist says an outrageous comment, rather than write it off, appraise their viewpoint, take it for what it is, and focus on offering a quality experience. In this way, you can accurately process the feedback regardless of presentation.
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